Companies often look for ways to boost employee morale and increase production. Offering a subsidized or free vending program can be a very inexpensive way to do that.
Subsidized or free vending services are especially popular in the banking and financial institutions, marketing, and industrial companies, where some companies want to offer their employees either low prices or in some cases no charge for vended products.
A good example of subsidized vending would be selling 12oz. cans of soda to the employees for $.25 where the vend operator has determined the soda price to be $.75.
Friendly vending will set the vending machine price at $0.25 and then bill the company $0.50 for every soda that is sold. This saves the employees $.50 on every purchase while saving the company on wasted products that may otherwise be given away for free.
The ultimate goal is to build employee morale by providing an important service at a great discount.